Animal Instinct Advertising
Marketing News
First documentary short film developed by Animal Instinct Advertising depicts historic conservation program.
Newport Aquarium made history with its first, extremely rare Shark Ray. She’s a crowd favorite named “Sweet Pea” and was one of the first Shark Rays on display in this hemisphere. Newport Aquarium brought in a second Shark Ray – a male – to mate with Sweet Pea and create the world’s first Shark Ray Breeding Program.
Realizing the public might want to know that one of their institutions was taking a leadership role in the conservation of this rare and threatened species, we wrote and produced an eight-minute documentary in association with the local NBC affiliate. The documentary plays in the theater so every visitor can learn about this pioneering program that’s taking place at their Aquarium.