Animal Instinct Advertising
Marketing News
Animal Instinct Advertising develops and creates first “exhibit” – a virtual shark cage experience.
We launched our first “exhibit” in 2007 by conceiving and creating a virtual shark cage experience. Visitors entered a room where the walls were made up of shark cage bars. A ten-foot wide video screen faced them on the other side of the bars. The sidewalls were photomurals representing the underwater view from the each side of the shark cage.
The lights dimmed to the sounds of scuba respirators and the ocean from a diver’s perspective. A motion device was installed underneath the floor – at first giving visitors a sense of the cage drifting with the current. Great White sharks appeared and eyed the visitors in the cage before swooping in and banging against the bars. With each hit on the bar, the floor of the “cage” moved from the hit. Surround sound effects added even more realism to the experience. The Great Whites swam away as quickly as they appeared. The total running time was about a minute and a half to allow for efficient throughput of visitors.
Click here to see a print ad for the virtual shark cage.
Click here to see the television commercial for the virtual shark cage.
Click here to see the billboard for the virtual shark cage.